Brian Black is an American born designer living in Gothenburg, Sweden. His focus is in automotive and endeavors to accelerate the industries transition to providing more sustainable, authentic, and relevant products to its customers.

Brian works at the intersection between research, strategy, and design. He conducts and synthesizes qualitative research into actionable strategies, and realizes strategic concepts by creating a combination of physical and digital properties which offer unique experiences for end users.

He believes:

Design should be human centered.

Experience is your USP.

Authenticity matters.